Puget Sound Energy x Seattle Sounders
Driving customer engagement through sports partnerships and experiential marketing.
Project Overview
Through a partnership with the Seattle Sounders, Puget Sound Energy engaged with fans across Western Washington with interactive activations that promoted the PSE Flex program and rewarded participation with exclusive Sounders tickets.
Every activation was designed to connect fans through interactive experiences that brought together energy education and the excitement of Seattle Sounders soccer.
12 Unique Community Activations
6 Cities in Washington
2,200 PSE Flex Program Enrollments
20,000 Customer Conversations
5,000 Sounders Tickets Distributed
41,000 Campaign Impressions
Campaign Objective
Increase awareness of PSE’s Flex program by leveraging the popularity of the Seattle Sounders to create engaging community experiences that encouraged meaningful customer interactions and program enrollment.
My Role
Campaign Planning & Strategy
Partnered with Puget Sound Energy and the Seattle Sounders to plan community activations that supported campaign goals.
Developed event strategies that combined energy education with engaging fan experiences.
Planned staffing, materials, and activation logistics across all 10 community events.
Operations & Event Management
Managed event logistics, branded materials, inventory, and onsite operations throughout the campaign.
Coordinated event staff, client communication, and activation readiness to ensure seamless execution.
Maintained a consistent brand experience while adapting to a variety of community events and venues.
Leadership & Performance
Led onsite execution and supported event teams to deliver engaging customer experiences at every activation.
Encouraged meaningful conversations that increased awareness of PSE's Flex program and drove customer sign-ups.
Produced post-event reports and campaign recaps that tracked performance and informed future activations.