Akin Bundles of Love
Community Engagement | Nonprofit | Family Resources
Project Overview
Akin Bundles of Love was a community outreach campaign designed to connect families with Akin’s Family Resource Centers while providing essential baby supplies. Through a series of community events, families received diapers, wipes, and educational resources while learning about the free support services available in their local communities.
This project was designed to support families by providing baby essentials while connecting caregivers with the free resources and services available through Akin’s Family Resource Centers
168,000
Diapers Distributed
6
Community Events
1,900
Families Reached
Campaign Objective
Many families are unaware of the free resources available through Akin’s Family Resource Centers. The challenge was to create an approachable community experience that not only met an immediate need through diaper distribution but also build awareness of long-term family support services.
My Role
Campaign Strategy
I partnered with Akin to develop the activation strategy, customer journey, messaging, and staff training that ensured every interaction connected families with meaningful resources while maintaining a welcoming experience.
Operations & Logistics
I managed event logistics, inventory planning, branded materials, and distribution operations to ensure each activation ran smoothly and consistently across every location.
Execution & Leadership
I led onsite teams, maintained a high-quality attendee experience, and delivered post event reporting and performance insights to evaluate results and support future activations.