Achilles Detroit Marathon
Community Impact | Nonprofit | Athlete Experience
Project Overview
The Achilles Freedom Team supports injured military veterans as they pursue athletic and personal goals through endurance sports. In Detroit, General Motors partnered with Achilles to create a fully supported race weekend, bringing athletes together for private events, equipment preparation, time with GM and Achilles leadership, and ultimately, the opportunity to cross the finish line on race day.
Every detail of the weekend was thoughtfully designed around the athletes, from their arrival in Detroit and equipment preparation to shared meals, meaningful connections, and race day. The goal was simple: give each athlete the support they needed to focus on their journey and experience the accomplishment of crossing the finish line.
28
Veteran Athletes
4
Event Days
360°
Athlete Support
Campaign Objective
Create a seamless race weekend that allowed Achilles Freedom Team athletes to focus on achieving their personal goals. Every detail, from travel and accommodations to equipment preparation, hospitality, and race-day support, was designed to celebrate the athletes and provide an unforgettable experience.
My Role
Project Management
Managed the project from pre-event planning through race weekend execution.
Coordinated timelines, vendors, stakeholders, and logistics across every element of the athlete experience.
Ensured all moving pieces remained aligned leading up to the athletes’ arrival in Detroit.
Experience & Logistics
Oversaw athlete travel, accommodations, transportation, equipment logistics, and race-weekend scheduling.
Coordinated private events, dinners, equipment servicing, and engagements with GM and Achilles leadership.
Managed the details surrounding specialized racing equipment, including wheelchairs and handcycles.
Onsite Leadership
Led onsite operations throughout the entire weekend, serving as a central point of coordination for the program.
Oversaw each experience from athlete arrival and private events through equipment preparation and race day.
Managed real-time needs and logistics to ensure athletes could focus on their experience and reaching the finish line.